iPhone: Apple adds capabilities to the cell phone
“We think the iPhone is a ‘game changer’…it will change how people think about…handsets.” by Randall Stephenson (CEO of AT&T)
With its large screen, lack of buttons, and sleek appearance, the iPhone stood out in design terms alone-unlike its competitors, it did not look like a phone. What is more, the touch screen was designed to be operated by a finger, so it was no longer necessary to find the styles required by other models.
However, the iPhone did not perform as well as expected, with Apple talking only a 5 percent share of the worldwide smartphone market. This was in large part due to the initial retail price of $599, later reduced to $399, much to the annoyance of early purchasers.
In July 2008 Apple released its new, improved, and cheaper iPhone 3G, which could exploit the faster 3G networks. As for the inventor of the iPhone, Apple’s CEO Steve Jobs heads the author list of the patent, although many apple employees were involved.